10 things you should know about mobile in India
Here are 10 fascinating facts about mobile in India, submitted by Rajiv Hiranandani, co-chair of newly founded Indian chapter of the Mobile Marketing Association India and co-founder of mobile...
View ArticleWhat can m-Gov do for public administration today?
The second article in our series on mobile Government is now available here on mobiThinking.In this article, Andrea Volpini of Interact SpA looks at trends in the internet and mobile development and...
View ArticleWhat’s the best mobile ad network for you? 10 more important questions than:...
Since when did biggest mean best? Do you buy a car because it is the biggest? Do you buy a car because it is made by the largest car manufacturer? Or do you buy the most suitable car for your...
View ArticleCrystal ball gazing (part 1): The MMA's predictions for 2010
'Tis the season for crystal ball gazing. As the year draws to a close expect every sometime mobile pundit and their dog to roll out their predictions for 2010. Most of this will be pointless drivel or...
View ArticleDear FTC, if you probe Google's purchase of AdMob, please end speculation:...
If numerous press reports are to be believed the FTC plans to investigate Google's proposed acquisition of AdMob. If so the FTC has the opportunity to request revenue figures from the 15-20 big mobile...
View ArticleWhy is Apple buying mobile ad network Quattro Wireless?
Apple is the fifth heavyweight to snap up a mobile ad network with the acquisition of Quattro Wireless (according to the Quattro blog on Tuesday). That's right: fifth. It's another huge endorsement of...
View ArticleCarnival of the Mobilists #206
It's a baptism by fire for mobiThinking, stepping in at the last minute to host this, our first Carnival of the Mobilists. But it's a pleasure and an education to read and share the best of the mobile...
View ArticleMobile metrics reports from ad networks: how they stack up
Arguably mobile ad networks know as much about much about mobile advertising, the behavior of mobile consumers and the popularity of mobile Websites as anyone. There was a time when ad networks' mobile...
View ArticleHow to be a mobile winner at FIFA World Cup: follow the pros
All marketers planning to jump on football (soccer)'s mobile bandwagon over the next six months must look at how football clubs and seasoned mobile marketers engage mobile fans. With tips from the...
View ArticleMy mobile Valentine – the sites and campaigns of 2010's festival of love
Update 12 February, 2010: Valentine's details from FlirtomaticAnyone wondering about the marketing impact of Valentine's should take a look at mobile/online social network Flirtomatic which saw sales...
View ArticleVancouver Winter Olympics – mobile is a winner
UPDATED: 02 March, 2010Mobile is a Winter Olympics winner for US broadcaster NBC. The stats show it received more mobile visits by the opening ceremony than for the entire 2006 Winter Games and after...
View ArticleWhy are many great mobile Olympics sites not found by mobile search engines?...
The Olympic mobile search experimentUPDATE: 25 February, 2010mobiThinking is recruiting a small number of volunteers around the world to take part in a small case study. We invite you to conduct a...
View ArticleCarnival of the Mobilists #214 – the best of mobile blogging
The first week of spring/autumn (Northern/Southern Hemisphere) brought an array of mobile topics from health to gambling and analytics to mobile payment, as mobilists – new, regular and...
View ArticleWhy Japan is the king of mobile: the stats and facts
Japan has much higher mobile Internet penetration than the US or Europe. This high usage of the mobile Internet (and mobile data generally) means mobile advertising/marketing is considerably more...
View ArticleMobile ad network Admoda doesn't sell out
In a thinly veiled attack on rival mobile ad networks (and other mobile start-ups) that have a) taken VC funds and/or b) sold out, Admoda issued a press statement with tongue-firmly-in-cheek,...
View ArticleWhy Asia will (continue to) dominate the mobile Web – from now on, it's not...
There are two reasons why Asia is the most fascinating part of the world for mobile (anyone disagree with that premise?). First, there's the really advanced mobile markets spearheaded by Japan (but...
View ArticleMobile Ads Go Mainstream: starring the FTC, Google, Apple's $1m iAds and a...
It has taken just five months for mobile advertising to go from a trickle of coverage in the mainstream media to a feeding frenzy. Since Google announced its plan to buy mobile ad network AdMob for...
View ArticleMobile money will make the world go round
The world has gone m-tastic… m-commerce, m-banking, m-coupons, m-tickets, m-wallets, m-travel, m-retail and many other things pre-fixed with an “m-” (for mobile). All those that are money-related – or...
View ArticleFTC allows Google to purchase AdMob, but the investigation contributes little...
With so much media attention on the Google/AdMob investigation, you might expect the FTC to go to some lengths to justify its conclusion that Google's US$750 million purchase of AdMob should go ahead....
View ArticleMeet the biggest South African mobile sites – top 10 shows that on mobile the...
As the World Cup host nation kicks off the first match of the tournament today (Friday morning in America, Friday afternoon in Europe/Africa, Friday night in Asia/Pacific) versus Mexico, so commences a...
View ArticleWhich are the world's biggest and best mobile agencies?
Buoyed by the popularity of our Guide to mobile ad networks, we have launched a new guide:• The mobiThinking guide to mobile agencies. read more
View ArticleWhy doesn’t the Apple App Store give download figures? Would the truth be...
There’s no doubt that some companies do really well with download apps for smartphones. The question every potential app publisher should ask is: will we?read more
View ArticleState of mobile in Latin America: the latest stats, research and trends
Latin America – i.e. South and Central America – and the Caribbean has the hallmarks of a mobile market as exciting, if not in some ways more so, than Asia or Africa. Prompted by the Mobile Marketing...
View ArticleCharity and education: it’s all about targeting young people through their...
As young people are for the most part surgically attached to their cell phones, it makes sense to engage them via mobile. This makes mobile an attractive proposition for many sectors, but particularly...
View ArticleThree lessons from Design For Mobile 2010 (Chicago) – an event report from...
The next best thing to attending an excellent event is receiving a blow-by-blow report of the conference highlights. Ian Homer, director of services – and design guru - at mobile agency Bemoko, fills...
View ArticleMost popular content on mobiThinking in 2010
The top destinations on mobiThinking in 2010 were the Guide to mobile ad networks and the Compendium of global mobile stats with 43,000 and 40,000 page views respectively, followed by the guides to top...
View ArticleThe reality of publishing newspapers and magazines for Apple’s iPad – a New...
With all big news and magazine publishers investing considerable funds into the applications for the iPad, Apple’s tablet computer, it is interesting to read an article in a major newspaper, The New...
View ArticleMobile Web first – the consensus from mobile experts and global brands… pinch...
In 2010, the agenda and presentations at mobile conferences (also mobile awards) tended to focus more on mobile download apps than mobile Web or messaging. This isn’t surprising considering the huge...
View ArticleCarnival of the Mobilists #247: best mobile blogging of the past month
Mobile in the disaster zone The horrifying earthquake/tsunami in Japan on March 11, 2011, has spurred no shortage of mobile-related stories among journalists/bloggers. Of these, two mobile bloggers...
View ArticleAndroid looks like the big winner from Nokia’s plan to drop the Symbian OS....
UPDATED 08 April 2011: to include Gartner’s projections for smartphone sales. Confirms IDC’s expectation that Android will become the dominant smartphone operating system, now Nokia has abandoned...
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